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Copywriter And Editor

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About Julie Thompson | Copywriter

Julie Thompson is a copywriter and editor who helps clients build better brand awareness and success by telling the story of their business effectively, and ensuring there is cohesion in all their marketing tools. She also works with nonfiction authors to write, edit, publish and market their books. Her work includes • Corporate sales and marketing collateral for companies including MTV Networks, PBS and KQED (Northern California Public Broadcasting) • Website copy, brochures, postcards and email newsletters for a wide variety of small businesses • Book proposals, manuscript editing and book marketing for self-published and traditionally published authors • Grant writing • Julie graduated from Michigan State University with a degree in Communications.

Commonly Asked Questions:

1) What should I consider when deciding my budget?

Consider the long-term impact of effective copy that accurately reflects your business versus messages that turn potential customers away. When someone visits your website or receives an email or brochure, it is similar to that first-date outfit that needs to instantly convey confidence and a sense of your (business's) personality. It's a great investment to have a professional copywriter provide template information (about the company, bios, etc.) that set the tone of your brand can be used throughout many of your materials.

2) What should I consider when hiring a contractor?

Ask for writing samples similar to the project you have in mind, and discuss the tone that best reflects your business. For example, a law firm might want more formal language, but fresh and flirty copy for a hip boutique might be more appropriate. You need to hire, not just a great writer, but a writer who can write in the style that speaks to your clients and creates a strong brand identity.

3) What should I ask of contractors that give me an estimate?

Verify the number of editing rounds provided in the project rate. One of the best ways to ensure less editing is needed, is to get agreement among all the decision makers at your business upfront about the tone, length, deadline and other project parameters.